Brand identity that holds together.
Logos, colour, type and a simple brand guide, so your website, signage, social posts and print all look like they came from the same place. Designed in Prince George, BC for organizations across North America.
What a brand identity includes
A brand is more than a logo. It is the set of decisions that keeps everything consistent after I hand it over.
Direction
A short conversation about who you serve and how you want to come across, turned into one clear direction.
Logo suite
Primary logo, secondary lockups and an icon, in colour, one colour and reversed, ready for screen and print.
Colour + type
A palette with exact values for screen and print, and fonts that work everywhere you show up.
Brand guide
One plain document that shows how to use it all, so staff and printers get it right.
Templates
Social posts, slides and documents set up in Canva or Figma, so your team can make new pieces themselves.
Rollout
Applying the brand to your website, signage, merch and print, as part of the project or on call.
Two ways to get it
Brand work
All work
Westwood Church Brand
Brand system
RTJ Wellness Brand Refresh
Brand refresh
Prairie Vintage Revival
Brand identity
Celebrate Life Gala
Brand + printQuestions people ask
What do I get at the end?
Your logo in every format you need (vector, PNG and SVG, colour and one colour), the colour values and fonts, a brand guide, and any templates we set up. You own all of it.
Should we rebrand or refresh?
If people already recognize you and the basics work, a refresh usually does the job: tighten the logo, fix the colours and make it consistent. A rebrand makes sense when the name, audience or direction has changed.
Can you make templates my team can edit?
Yes. Social posts, slide decks and documents can be set up in Canva or Figma so anyone on your team can make new pieces that stay on brand.
Do you work with churches and non-profits?
Often. Westwood Church, Celebrate Life Gala and Northwest Church are recent examples, from full brand systems to a single logo.
Do you handle trademarks?
No. I design the identity; registering a trademark is a job for an intellectual property lawyer or agent.
Can you apply the brand to our website?
Yes. Brand and website projects often run together, so the new identity shows up on the site from day one.