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Work/RTJ Wellness Brand Refresh

A lighter touch on a brand that already worked.

ClientRTJ Wellness
IndustryWellness
WorkBrand refresh + templates
Year2026
RTJ Wellness Brand Refresh
The brief

Sharpen, not replace.

RTJ Wellness had a solid foundation that just hadn't been pulled together. Rob needed it consistent and professional across everything the business puts out.

What I built

A refresh and a toolkit.

A refreshed identity, locked-down colors and type, and brand templates for everyday marketing, which then carried into the new website.

Brand guide

Logo, colour and type.

Logo
RTJ Wellness Brand Refresh logoRTJ Wellness Brand Refresh logo variationRTJ Wellness Brand Refresh mark
Colour
Bark#3A3228
Sage#7A8B6F
Terracotta#C4703F
Stone#DAD7CD
Cream#FEFCF9
Type
HeadingsMerriweatherMerriweather type specimen
BodyOutfitOutfit type specimen
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