No Website? No Customers. Sorry, Not Sorry.
Here’s a wild stat: 35% of Canadian businesses don’t have a website. For micro businesses (five employees or less), that number is closer to 60%.
Why? Owners say they’re too small, don’t have time, it costs too much, or tech scares them. Fair enough… but let’s be blunt: those excuses are leaving money on the table.
Your Website = Your Storefront (Minus the Mall Rent)
Picture this: you’re walking through a mall and spot a shop. You peek inside, see the vibe, maybe buy something you didn’t plan to. That’s what a website does—but online.
No website? You’re basically running a store with the lights off and the doors locked.
In 2025, your website is the first impression for customers. They Google, they click, they skim. If they find nothing? They bounce to your competitor who bothered to show up.
“But I’ve Got Instagram…”
Cool. You’ve got an Instagram page. So does everyone else.
Here’s the thing:
- Social media isn’t Google. People search for businesses, not hashtags.
- Algorithms change, reach drops, accounts get locked. You don’t own the land—you’re renting.
- Nobody’s scrolling through your feed to figure out your hours or services.
A website is your HQ. Social media is just the billboard pointing people there.
Time + Money Excuses, Meet 2025
Ten years ago, building a website was a headache: big bill, long timeline, and a developer speaking in code you didn’t understand.
Now? Options everywhere:
- Wix / Squarespace – Drag. Drop. Done. Templates that don’t look terrible. Around $15–20/month.
- Shopify – If you sell stuff, this is the e-commerce king. Payments, inventory, shipping—it’s built in.
- WordPress – The veteran. Free, open source, and endlessly customizable. More plugins than you’ll ever need. Managed hosting takes care of the nerdy bits if you don’t want to touch servers.
Bottom line: it’s easier and cheaper than the excuses make it sound.
Why WordPress Still Runs the Internet
Squarespace and Wix are solid starters, but WordPress is in a league of its own. It’s open source, which is nerd-speak for “free and insanely flexible.” Want a booking system? A blog? A custom app? There’s probably a plugin. And if not, someone can build it.
Yes, it’s slightly more setup than drag-and-drop builders. But with managed hosting, the scary stuff gets handled for you. You just get the power.
Skipping a Website Costs More Than Hosting One
Not having a website isn’t saving you money—it’s losing you customers. Every single day.
People are searching for businesses like yours right now. If they can’t find you, you don’t exist to them. Your competitor with a half-decent site just got their business.
A website isn’t a luxury. It’s the table stakes. The credibility badge. The digital storefront that keeps your lights on while you sleep.
So if you’re still rocking the “we don’t have a website” badge of honour—time to retire it. Build the thing. Keep it simple. And stop handing business to everyone else.
